The Challenge
The TD MASH developers worked with a sales engagement platform that enables sales agencies to reach out to large numbers of prospects on behalf of their many clients through organized campaigns that incorporate phone calls via Twilio, emails, LinkedIn outreach, and handwritten notes.
Campaigns can have many steps timed to occur simultaneously or in succession at specific times. The application collects statistics about outcomes, employee performance, and A/B testing of a variety of campaign elements.
The client needed to get the application over the finish line through final development efforts on its large body of code as well as the creation of technical documentation.
